Simple
I've long been a fan of keeping things simple (mostly so I could keep up). But over the past few years I've recognised just how important it is to be simple. It took a while, but I twigged I wasn't alone in wanting complex stuff explained simply (and anything simple that's explained complicatedly.... well, enough said). It’s often difficult to pipe up and say you don’t understand something when seemingly clever people are using big words.
I was reminded of this when reading Derek Thompson's article in The Atlantic on the weekend. He sums it up well, and adds some more. Below is an excerpt, or go here for the whole thing (it’s worth a read).
Why do I mention this? Because it runs through everything we do at Mesh. Specifically:
our clients understand better, and get a more rewarding experience, with us
our systems are easier to install; they're easier to use; they're easier to maintain
our business is easier to run
our team is happy
What’s not to like?
‘High school taught me big words. College rewarded me for using big words. Then I graduated and realized that intelligent readers outside the classroom don’t want big words. They want complex ideas made simple. If you don’t believe it from a journalist, believe it from an academic: “When people feel insecure about their social standing in a group, they are more likely to use jargon in an attempt to be admired and respected,” the Columbia University psychologist Adam Galinsky told me.’ Derek Thompson, “Why Simple is Smart”, The Atlantic (cover image: Millennium Images / Gallery Stock).
Get in touch for some plain English: info@meshsystems.co.uk
